The Rise and Fall of Iggy Azalea

Warning: This article contains colorful and expressive language.
-The Elmont Excelsior

Black Millennials

T.I. has finally parted ways with his breakout star. What took him so long?

In 2011, when radio and television personality Charlamagne Tha God said that Iggy Azalea — then fresh off the success of “Pussy” — was gonna be a star, I scoffed. Where he saw potential, I saw an explicit marketing ploy with little sustainability or long term success.

Screen Shot 2015-09-16 at 11.33.40 PM Iggy Azalea featured on the venerable XXL Freshman cover (2012)

I saw the gentrification of hip hop where white artists with some edge would be pushed before audiences before the audience pushed back. I saw cultural appropriation and cooptation, inauthenticity, and an obvious — if not desperate — attempt to turn a quick profit.

While I was clear in my interpretation of the Australian born rapper, others were not.

“Fancy,” her record breaking single, dominated airwaves in 2014. Clear Channel, the biggest radio outlet in the country, included her in their…

View original post 1,514 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s